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Breastcancer.orgSystems-oriented AI product strategy

AI Innovation Program & Product Incubator

Designing a scalable framework for evaluating, validating, and governing AI-enabled healthcare products.

AI product strategyGovernanceHealthcare innovationWorkflow design

Overview

Breastcancer.org needed a repeatable way to evaluate and pilot AI-enabled digital products while protecting medical trust. I built a structured innovation and incubation framework that aligned stakeholders, defined guardrails, and accelerated pilot readiness.

Problem / Opportunity

What was broken (or missing), and why it mattered.

No repeatable evaluation process

Innovation demand was rising, but there wasn’t a formal system to evaluate, prioritize, and pilot AI-enabled products.

Fragmented ownership

Efforts were spread across departments without clear governance, decision criteria, or shared language.

Trust-sensitive constraints

Healthcare content required explicit boundaries, sourcing transparency, escalation paths, and bias/hallucination risk controls.

My role

Explicit ownership and responsibilities.

Led product strategy + innovation planning across AI initiatives.
  • Product discovery
  • Innovation governance design
  • Stakeholder alignment
  • AI workflow planning
  • Pilot prioritization
  • Product requirements development
  • Risk and trust evaluation
  • Cross-functional coordination (research, content, tech, leadership)

Process / Approach

Where the strategy, structure, governance, and tradeoffs live.

Built an internal incubation system (not just ideas).
  1. 1) Innovation framework + intake

    Designed a repeatable process for proposing, evaluating, and incubating AI product concepts with clear gates and criteria.

  2. 2) Discovery workflows

    Created structured discovery to identify patient pain points, workflow friction, and engagement gaps grounded in real usage signals.

  3. 3) MVP definitions + validation criteria

    Produced product sheets, MVP scopes, and validation criteria for multiple AI-enabled concepts to reduce ambiguity and speed alignment.

  4. 4) Governance guardrails

    Established boundaries for AI-generated medical content, sourcing transparency, escalation pathways, and review requirements.

  5. 5) Pilot sequencing + metrics

    Defined success metrics and evaluation approaches so pilots could be compared, prioritized, and governed consistently.

Strategic insights
Tradeoffs

Optimized for trust and governance first, even when it reduced speed — because the long-term cost of trust failures is higher than slower iteration.

Risk model

Explicitly evaluated hallucinations, recommendation bias, content staleness, and patient trust concerns before implementation planning.

Systems thinking

Designed frameworks that scale across multiple products: AI-assisted search, retrieval, guided journeys, conversational logging, and structured education.

Visual systems diagrams

Placeholders for architecture maps, flows, governance models, and lifecycle diagrams.

Innovation Intake → Governance Gates
Innovation Intake → Governance Gates

A repeatable pipeline for intake, evaluation, approval, pilot gating, and post-pilot decisions.

AI Product Lifecycle (MVP → Pilot → Launch)
AI Product Lifecycle (MVP → Pilot → Launch)

A phased experimentation model showing validation criteria and review points.

Technology

Tools and systems involved.

  • OpenAI APIs
  • Claude
  • AI agents
  • Vector search / retrieval systems
  • Supabase
  • SQL
  • Figma
  • Next.js
  • Analytics frameworks
  • Workflow automation systems
  • Product documentation systems

Outcome / Impact

The organizational and product-level effect.

  • Established a formal innovation + AI product evaluation framework
  • Accelerated ideation and pilot planning across departments
  • Improved stakeholder alignment around governance and implementation
  • Reduced ambiguity in prioritization and experimentation
  • Validated multiple product concepts for future pilot deployment
Want the same systems thinking applied to your ops?

Start with an AI Ops audit to identify high-ROI workflows, governance needs, and a pragmatic 30/60/90-day plan.