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Breastcancer.orgSystems-oriented AI product strategy

Breast Cancer Experience Daily Log

A conversational, low-burden logging experience that turns qualitative patient experiences into longitudinal insight.

Conversational UXLongitudinal dataAI workflow designPatient trust

Overview

Patients struggled to identify patterns across symptoms and treatment effects. I designed a conversational daily log that reduces manual burden and structures freeform entries into analyzable, trend-friendly data — without crossing into medical advice.

Problem / Opportunity

What was broken (or missing), and why it mattered.

High-effort tracking

Existing tools required manual entry and didn’t match patient capacity during fatigue and stress.

Data without context

Patients wanted clarity and patterns, not raw logging.

Trust boundary

The experience needed to support observation without diagnosis or treatment recommendations.

My role

Explicit ownership and responsibilities.

Led strategy, discovery, UX definition, and AI workflow design.
  • Product strategy + discovery
  • User experience definition
  • Conversational interaction planning
  • AI workflow design
  • Data structuring concepts
  • Stakeholder communication
  • Product positioning

Process / Approach

Where the strategy, structure, governance, and tradeoffs live.

Designed for low-burden capture + high-signal structure.
  1. 1) Community signal discovery

    Identified recurring behavioral patterns and unmet needs in community discussions to ground the experience in real user context.

  2. 2) Conversational log flow

    Defined natural-language logging rather than rigid forms to reduce friction during treatment and recovery periods.

  3. 3) AI-assisted structuring

    Planned transformation of freeform entries into structured fields suitable for longitudinal analysis.

  4. 4) Trend detection design

    Outlined how changes over time could be surfaced as patterns, summaries, and “what’s different this week” insights.

  5. 5) Safety framing + guardrails

    Built language and boundaries that emphasize observation and understanding, not clinical interpretation.

Strategic insights
Decision model

Prioritized user burden reduction first; structured outputs are only valuable if capture is sustainable.

Governance

Designed guardrails to prevent medical advice while still supporting reflective insight and self-advocacy conversations.

Visual systems diagrams

Placeholders for architecture maps, flows, governance models, and lifecycle diagrams.

Conversational Logging Flow
Conversational Logging Flow

A lightweight daily loop: capture → structure → summarize → trend surfaces.

Technology

Tools and systems involved.

  • Conversational AI systems
  • AI-assisted data structuring
  • Product workflow design
  • Figma
  • Product documentation
  • Research synthesis
  • Community insight analysis

Outcome / Impact

The organizational and product-level effect.

  • Created a scalable concept for longitudinal patient experience tracking
  • Reduced friction vs traditional symptom logging tools
  • Aligned product design to real patient behavioral needs
  • Established a framework for structuring qualitative experiences without increasing burden
Want the same systems thinking applied to your ops?

Start with an AI Ops audit to identify high-ROI workflows, governance needs, and a pragmatic 30/60/90-day plan.