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Breastcancer.orgSystems-oriented AI product strategy

Treatment Options Side-by-Side Navigator

A structured comparison experience that improves comprehension and appointment readiness with sourcing transparency and governance.

Governed summarizationStructured UXHealthcare trustProduct specification

Overview

Newly diagnosed patients struggled to compare treatment options across fragmented content. I designed a side-by-side comparison experience with AI-assisted retrieval/summarization constrained to medically reviewed sources, with explicit sourcing and escalation.

Problem / Opportunity

What was broken (or missing), and why it mattered.

Fragmented education

Content existed but was spread across multiple articles, making comparisons difficult.

Cognitive load under stress

Users needed quick, understandable comparisons to prepare for appointments.

Medical trust requirements

AI summaries must not generate new claims; every summary should trace back to reviewed sources.

My role

Explicit ownership and responsibilities.

Led product strategy, UX architecture, governance planning, and specification development.
  • Product strategy
  • UX architecture
  • AI retrieval framework planning
  • Guardrail development
  • Content governance planning
  • Product specification development
  • Success metric definition
  • Stakeholder alignment

Process / Approach

Where the strategy, structure, governance, and tradeoffs live.

Designed a comparison system optimized for trust + comprehension.
  1. 1) Comparison model

    Defined core dimensions (mechanism, administration, side effects, schedules, typical contexts) and a table interaction model.

  2. 2) Constrained retrieval + summarization

    Planned summaries grounded strictly in reviewed content, with no novel medical claims and explicit linking back to sources.

  3. 3) Governance + escalation

    Created review pathways, content versioning expectations, and fallback logic to avoid speculative outputs when content is incomplete.

  4. 4) Decision support surfaces

    Added “Questions to Ask Your Doctor” support patterns to improve confidence without providing advice.

  5. 5) Measurement plan

    Defined success metrics (exports, engagement depth, return usage, qualitative helpfulness) to validate value.

Strategic insights
Trust boundary

The safest product is one that cites and compares reviewed information — not one that “reasons” about patient-specific recommendations.

Visual systems diagrams

Placeholders for architecture maps, flows, governance models, and lifecycle diagrams.

Sourcing Transparency Model
Sourcing Transparency Model

How each summary ties back to medically reviewed sources, with review and escalation pathways.

Comparison Table Interaction Flow
Comparison Table Interaction Flow

Select options → generate comparisons → export + doctor-question builder.

Technology

Tools and systems involved.

  • AI retrieval systems
  • Structured summarization workflows
  • UX architecture
  • Content governance frameworks
  • Figma
  • PDF export workflows
  • Analytics planning
  • AI guardrail systems

Outcome / Impact

The organizational and product-level effect.

  • Created a structured AI-assisted educational navigation framework
  • Established responsible AI governance models for healthcare education
  • Reduced cognitive friction in treatment comparison workflows
  • Improved conceptual readiness for medical appointments
  • Built foundations for future AI-assisted educational products
Want the same systems thinking applied to your ops?

Start with an AI Ops audit to identify high-ROI workflows, governance needs, and a pragmatic 30/60/90-day plan.